Portfolio & Work

WordPress SEO Portfolio & Digital Marketing Work

Explore my WordPress SEO portfolio featuring website development, search optimization, completed SEO training, and previous digital marketing experience. In addition, see how these skills support practical business growth.

Award Travel and Tours WordPress website designed and developed by Lea Pelayo Chang

Featured Project

Award Travel & Tours

WordPress Developer & Ongoing SEO Specialist

First, I built the Award Travel website from scratch using WordPress. The responsive tourism website presents Cebu tours, travel packages, destination articles, and contact options through a clear and scalable structure. As a result, visitors can find the right travel information more easily.

Afterward, I continued managing its SEO foundation, content optimization, technical improvements, WordPress maintenance, and search visibility. Therefore, this project demonstrates how my WordPress SEO portfolio combines design, development, and long-term optimization.

PlatformWordPress
IndustryTravel & Tours
Project typeWebsite from scratch
Current workSEO & WordPress Maintenance

What I Delivered for Award Travel

Together, these services provide a complete WordPress website foundation supported by practical SEO, technical management, and ongoing improvement. In addition, the structure supports future website growth.

WP

WordPress Development

First, I created the website structure and custom travel experience from the ground up in WordPress. Therefore, the site has a flexible foundation.

UX

Responsive Web Design

Next, I designed clear layouts for tour discovery across desktop, tablet, and mobile devices. As a result, visitors receive a consistent experience.

SEO

SEO Foundation

In addition, I implemented search-friendly page structure, metadata, internal links, and content organization. Moreover, these elements support search visibility.

TOUR

Tour Content Structure

Then, I organized destinations, packages, day tours, blog content, and contact information. Consequently, users can navigate the website more easily.

TECH

Technical Improvements

As a result, I improved performance, usability, images, WordPress maintenance, and technical stability. Therefore, the website remains easier to manage.

SEO

Ongoing SEO Work

Finally, I manage keyword research, content refinement, monitoring, and continuous optimization. In addition, I review new opportunities for growth.

Professional Development

Recently Completed SEO Training

Recently, I completed SEO training to strengthen my practical knowledge of search strategy, website optimization, content improvement, technical checks, and sustainable organic growth. As a result, I can apply current SEO practices with greater confidence.

01 Keyword Research
02 On-Page SEO
03 Technical SEO
04 Local SEO
05 Content Optimization
06 Website SEO Audits
07 Internal Linking
08 SEO Monitoring & Reporting
Previous Professional Work

Digital Marketing & Backend/API Experience

In addition, these responsibilities and authentic campaign screenshots come from my previous professional work and are presented separately from the Award Travel project. For example, the screenshots below document earlier advertising responsibilities.

API

Backend & API Management

Previously, I supported website administration, API integrations, connection troubleshooting, platform updates, and ongoing backend maintenance. Therefore, integrations could remain reliable and useful.

G

Google Ads Management

For example, I handled campaign setup, keyword targeting, ad improvements, monitoring, and budget-focused optimization. As a result, campaign decisions remained focused on performance.

FB

Facebook & Instagram Ads

Additionally, I managed audience targeting, campaigns, creative coordination, and advertising performance monitoring. In addition, I reviewed campaign activity regularly.

@

Mailchimp Email Marketing

Moreover, I worked on email campaign setup, audience organization, newsletter creation, scheduling, and performance monitoring. Consequently, messages reached organized audience groups.

Project Approach

Built for Clarity, Growth, and Long-Term Management

Overall, the Award Travel project combines a professional WordPress build with an SEO-ready structure and ongoing optimization. It can continue growing as new tours, packages, articles, and search opportunities are added. In addition, the structure can support future content updates.

01

Plan and structure

First, define pages, tour categories, content priorities, and visitor paths.

02

Design and build

Next, create the WordPress website, responsive sections, and content templates.

03

Optimize and improve

Then, strengthen technical SEO, on-page content, usability, and performance.

04

Maintain and improve

Finally, support WordPress updates, content growth, SEO monitoring, and ongoing technical improvements.

Need a WordPress Website With SEO Built In?

Therefore, I help businesses create professional websites and practical search strategies designed for sustainable online growth. Therefore, every project begins with clear business goals.

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